ACPEtsyOpenAI
Etsy Goes Live on ACP — Direct Purchases in ChatGPT
US ChatGPT users can now purchase from Etsy sellers directly within the ChatGPT interface, powered by OpenAI's Agentic Commerce Protocol.
Jan 20, 2026
Read moreNow tracking agentic traffic for UCP & ACP
See What AI Agents Do in Your Store.
AI agents discover, compare, and purchase products through UCP and ACP protocols — not your website. Cometrail captures every agent interaction, analyzes why deals close or fail, and shows you exactly what's happening.
2,400+ merchants are no longer blind to their agentic traffic.
Cometrail Dashboard
1,247
Agent Sessions
68%
Conversion
37
Issues Found
Agent Traffic by Source
ChatGPT
Gemini
Claude
Perplexity
Alert
37 agents left due to missing product specs. Auto-fix available.
Right Now, This Is Happening to Your Store.
And You Have No Idea.
Broken Product Spec
What's happening
A ChatGPT agent tries to buy your best-selling product. Your UCP JSON is missing the returnPolicy field. The agent requests it, gets an error, and leaves.
What you see
Nothing. Absolutely nothing. No log, no alert, no lost-sale notification.
With Cometrail
Alert: 23 agent sessions abandoned checkout due to missing returnPolicy in UCP spec. Auto-fix available.
Shipping Policy Too Long
What's happening
A Google Gemini agent reads your shipping policy. It's 2,000 words of legalese. The agent struggles to extract delivery timelines and drops the session.
What you see
Your Google Analytics shows zero change. Business as usual.
With Cometrail
Warning: Shipping policy exceeds recommended length by 4x. 67 agent sessions dropped after reading policy. Suggested restructuring available.
Agent Visited But Never Converted
What's happening
An agent browses 14 products in your store, adds one to cart, then requests estimatedDeliveryDays. Your spec returns 14 days. The agent abandons the cart and leaves.
What you see
Nothing. You don't even know an agent visited.
With Cometrail
Session Analysis: Agent browsed 14 products, abandoned at checkout. Reason: estimatedDeliveryDays = 14. Recommendation: Offer express shipping option in UCP spec.
Missing Fields Silently Kill Deals
What's happening
An agent requests your product's availableQuantity and productCondition fields. They're not in your UCP JSON. The agent can't proceed with confidence and drops the session.
What you see
Nothing. You didn't even know those fields mattered.
With Cometrail
Missing Fields Report: 41 agent sessions requested availableQuantity and productCondition. Both missing from your spec. Auto-fix available.
Every single one of these is happening right now.
The only question is: how long will you stay blind?
The $5 Trillion Blind Spot
Traditional analytics were built for web browsers. AI agents don't use browsers.
Invisible Traffic
AI agents from ChatGPT, Gemini, and other platforms interact with your store through UCP and ACP protocols — not URLs. Your analytics platform never sees them. Zero visibility into your fastest-growing channel.
Broken Attribution
55% of US advertisers already report inconsistent attribution. When customers shop through AI agents, pixels, UTM parameters, and cookies become completely worthless. Your marketing ROI is a black box.
Lost Revenue Intelligence
You can't see which products agents considered, why they rejected your store, or what would have closed the deal. Every lost agentic sale is a mystery you'll never solve without the right tools.
AI-driven traffic to retail sites surged 4,700% year-over-year.
Are you tracking any of it?
The New Commerce Protocols Are Here
Two open standards are redefining how products are discovered and purchased by AI agents.
UCPGoogle
Universal Commerce Protocol
Co-developed by Google and Shopify. An open standard that enables AI agents to discover, negotiate, and transact with merchants through structured protocols instead of web pages.
Supported by: Shopify (millions of merchants). Etsy, Target, Walmart, Wayfair
Endorsed by: Visa, Mastercard, Stripe, American Express, Adyen
ACPOpenAI
Agentic Commerce Protocol
Co-developed by OpenAI and Stripe. Powers instant checkout in ChatGPT, enabling direct purchases within AI conversations without ever leaving the chat.
Supported by: PayPal (tens of millions of merchants). Shopify, Etsy, Salesforce
Endorsed by: Stripe, PayPal, Affirm, Klarna
Adopted by leading platforms and payment providers
Shopify
Google
OpenAI
Stripe
Etsy
Wayfair
Visa
Klarna
PayPal
Target
Walmart
Mastercard
This isn't coming. It's already here. Millions of merchants are already reachable by AI agents.
Three Steps to Full Agentic Visibility
From blind to fully informed in minutes.
STEP 01
Install the Cometrail Plugin
Add our UCP and ACP plugin to your store. Works with Shopify, WooCommerce, custom stores, and any protocol-compatible platform. Five-minute setup. No code changes.
STEP 02
Agent Traffic Is Captured
Our middleware sits between AI agents and your store as a transparent reverse proxy. Every interaction is captured — product views, cart events, checkout attempts, errors — without affecting performance.
STEP 03
See Everything in Your Dashboard
Real-time analytics on agent behavior, conversation analysis revealing why deals close or fail, auto-fix suggestions for your specs, and discovery monitoring across AI platforms.
Intelligence for the Agentic Era
Everything you need to understand and optimize your agentic commerce channel.
Agent Traffic Analytics
See which AI agents visit your store, which products they explore, session durations, and full conversion funnels. The same analytics depth you expect from web traffic — built for UCP and ACP protocols.
ChatGPT
78%
Gemini
52%
Claude
34%
Perplexity
18%
Deal Intelligence
Understand why agents buy or walk away. Cometrail analyzes the agent-merchant conversation context to reveal pricing objections, missing product data, shipping concerns, and abandonment patterns.
Checkout completed — all required fields present
Abandoned — estimatedDeliveryDays = 14
Configuration Auto-Fix
Get AI-powered suggestions to fix your UCP and ACP JSON specifications. Detect missing fields, over-long policies, format issues. One-click fixes with estimated conversion lift.
"returnPolicy": undefined
"returnPolicy": "30-day free returns"
+23% estimated conversion lift
Discovery Monitor
Our monitoring agent searches for your products across AI shopping platforms — simulating real shopper queries. See if your store appears in discovery results, track which queries surface your products, and identify configuration gaps that make you invisible.
Query: “Running shoes under $120”
GeminiFound
ChatGPTFound
PerplexityNot found
The Agentic Commerce Wave
Major platforms are already live. The window for early-mover advantage is closing.
Shopify opts millions of merchants into UCP
Etsy live on ACP — buy from Etsy in ChatGPT
Google launches AI Mode shopping in Gemini
Visa, Mastercard, Stripe endorse UCP
PayPal joins ACP — tens of millions of merchants connected
Walmart, Target, Wayfair adopt UCP
Salesforce announces ACP support
Shopify opts millions of merchants into UCP
Etsy live on ACP — buy from Etsy in ChatGPT
Google launches AI Mode shopping in Gemini
Visa, Mastercard, Stripe endorse UCP
PayPal joins ACP — tens of millions of merchants connected
Walmart, Target, Wayfair adopt UCP
Salesforce announces ACP support
The Numbers Don't Lie
Agentic commerce is the fastest shift in e-commerce history. The data speaks for itself.
$0T
Projected agentic commerce market by 2030 (McKinsey)
0%
YoY surge in AI-driven retail traffic
0+
Merchants already on the Cometrail waitlist
MM+
Merchants already reachable via UCP and ACP
Questions About Agentic Commerce
Everything you need to know about the shift to AI-driven commerce and how Cometrail helps.
Stop Flying Blind.
Join 2,400+ Merchants Who Can Finally See.
Cometrail is live and onboarding merchants now. Don't wait until your competitors have full agentic visibility and you're still in the dark.
Early access: priority onboarding + 3 months free·No credit card required·Setup takes 5 minutes