Adoption Updates

Tracking the agentic commerce wave — UCP and ACP adoption milestones from the platforms and payment providers reshaping e-commerce.

ACPEtsyOpenAI

Etsy Goes Live on ACP — Direct Purchases in ChatGPT

US ChatGPT users can now purchase from Etsy sellers directly within the ChatGPT interface, powered by OpenAI's Agentic Commerce Protocol.

January 20, 2026

UCPVisaMastercardPayments

Visa and Mastercard Endorse UCP — Payment Infrastructure Goes Agentic

Major payment networks Visa and Mastercard have endorsed the Universal Commerce Protocol, signaling that payment infrastructure is ready for AI agent transactions.

January 15, 2026

UCPShopify

Shopify Opts Millions of Merchants Into UCP

Shopify co-developed UCP with Google and is now enabling millions of merchants to be discoverable by AI agents through the Universal Commerce Protocol.

January 14, 2026

UCPGoogleNRF

Google Launches UCP at NRF 2026 With 20+ Global Partners

Google unveiled the Universal Commerce Protocol at NRF 2026 with support from Shopify, Etsy, Wayfair, Target, Walmart, Visa, Mastercard, Stripe, and more.

January 11, 2026

ACPPayPalOpenAI

PayPal Joins ACP — Tens of Millions of Merchants Connected to ChatGPT

PayPal's partnership with OpenAI on ACP brings tens of millions of merchants into the ChatGPT commerce ecosystem, dramatically expanding the agentic checkout footprint.

October 28, 2025