Shopify, one of the co-developers of the Universal Commerce Protocol alongside Google, has begun rolling out UCP support to its merchant base. This means millions of Shopify stores are now accessible to AI shopping agents through structured protocol interactions.

For merchants on Shopify, this is a paradigm shift: AI agents from Google Gemini, ChatGPT, and other platforms can now discover and interact with their product catalogs programmatically, without customers ever visiting their websites.

The key question for merchants: can you see what these agents are doing in your store? Without dedicated agentic analytics, the answer is no.

Shopify Opts Millions of Merchants Into UCP